Quick Answer: The EU General Product Safety Regulation (GPSR) replaces the old GPSD and brings new rules for anyone selling wooden toys in Europe. If you import or sell wooden toys into the EU, you need an EU responsible person, traceability information, and technical documentation. ESATOYS — the export brand of Wenzhou Times Arts & Crafts Co., Ltd. — has served EU buyers for 24 years. Here is what to prepare.

What is GPSR?

GPSR stands for General Product Safety Regulation (EU) 2023/988. It applies to most consumer products sold in the EU, including wooden toys. It replaces the old General Product Safety Directive and adds stricter requirements for traceability, responsible persons, and online sales.

For wooden toys, EN71 and CE marking still apply. GPSR adds another layer of safety and documentation.

Who needs an EU Responsible Person?

If you are an importer or seller based outside the EU, you must have an EU Responsible Person. This can be an importer, an authorised representative, or a fulfilment service provider in the EU. Their contact details must appear on the product, packaging, or accompanying document.

The EU Responsible Person is responsible for keeping technical documentation and cooperating with market surveillance authorities. Without one, your wooden toys cannot legally be placed on the EU market.

Traceability and technical documentation

GPSR requires that products can be traced. You need to keep:

• Product identification details (model, batch, or serial number)

• Supplier and importer information

• EU Responsible Person contact details

• Safety test reports (EN71, REACH, etc.)

• Risk assessment and conformity documents

These records must be available for at least 10 years. If a safety issue appears, authorities can ask for them.

Online sales and GPSR

If you sell wooden toys on Amazon, Etsy, or your own website, GPSR also applies. Your product listing must show:

• EU Responsible Person information

• Manufacturer name and contact details

• Product identification and warnings

• Clear age grading and safety information

Marketplaces may ask for this information before allowing your listing. Missing details can lead to removal.

What to ask your supplier

Before you place a wooden toy order for the EU, ask:

• Can you provide EN71 and REACH test reports?

• Can you add our EU Responsible Person details to the packaging?

• Do you have a technical file for this product?

• Can you support traceability with batch or model numbers?

• Will you update documents if materials change?

A supplier who understands GPSR will answer clearly. If they have never heard of it, that is a warning sign.

How ESATOYS helps

ESATOYS is the export brand of Wenzhou Times Arts & Crafts Co., Ltd. We have 24 years of experience serving brands, importers, and retailers in Europe and North America. We support EN71, ASTM F963, CPSIA, and REACH compliance where applicable. We can prepare private label packaging, barcode labels, warning labels, and export cartons. We also help buyers add EU Responsible Person details to packaging. FSC-certified wood is available on request.

Next step: Send us your wooden toy idea, target market, and sales channel. We will reply with clear feedback on GPSR and production — usually within 24 hours on business days.

Contact ESATOYS via www.evatoys.com